How do you communicate with your staff? How do you form your staff into a powerful crew?
However, these are not the only aspects of internal communications. It is more than a regularly published staff paper or the use of an intranet. Internal communications is all about convincing the staff of the corporate goals through a honest dialog. Only convinced staff members see themselves as a part of the crew.

So use internal communication as the management tool to lead your staff

“Those duly well informed, feel taken serious and are willing to commit themselves or feel responsible for the joint total in return.” Prof. Dr. Klaus Merten, Westfälische Wilhelms-Universität at Münster